A recent study shows that 77 percent of global consumers currently use AI-enabled gizmos or technologies, whether they realize it or not. That provides businesses with serious opportunities to leverage this cutting-edge technology, especially in their software.
Well, you’d be forgiven for thinking AI is the preserve of only big corporations and blue-chip tech firms. There are myriads of artificial intelligence tools and solutions that can help with productivity, efficiency, and other aspects of small businesses, too. In fact, here are 4 key ways that Artificial Intelligence, alongside software, can help take small and medium-sized businesses (SMEs) to the next level:
Firstly, What’s AI?
Artificial intelligence is a technology that allows computers, machines, or software to carry out tasks automatically, and with little or no human intervention. It’s a broader term that encompasses state of the art technologies like machine learning, deep learning, natural language processing, and robotics.
How Can AI Benefit Small Businesses?
(1) Enhance Customer Service
In the digital age, customer satisfaction is everything to small business. That’s why they have to leverage AI-driven solutions and online software to provide better, more robust, and more personalized customer service. It’s a great way for small businesses to gain an edge over big corporation on a level playground.
For instance, small companies can use AI-powered chatbots and social media automation software to offer stellar customer support and service. This way, they’ll avoid customer churn, prevent frustration, and enhance their relationship with leads and customers 24/7. By getting answers to their questions in a breeze, your website visitors are more likely to buy or subscribe to their mailing lists.
(2) Make Marketing for Small Business More Efficient and Affordable
Managing marketing budgets can be costly and daunting for small businesses. Luckily, they can use AI-driven software platforms to create cost-effective marketing strategies and operations across several channels, including paid search, SEO, social media marketing, email marketing, and so on. More crucially, AI can help small businesses analyze their marketing performance, and gain insights so they can stay on top of their advertising and branding efforts.
(3) Scale Up Employee Engagement, Advocacy, and Development
Happy employees, as they say, equals happy customers. So, how can small businesses keep their workers motivated, well-trained, and engaged without a budget for a fully-fledged HR department? Simple: they can leverage AI learning software and tools to gather employee feedback, monitor their engagement and address areas of concern when it comes to development. In a way, AI can help small businesses foster a positive work environment and culture to boost employee advocacy.
(4) Competitor Analysis
In today’s competitive business environment, it’s crucial for small businesses to keep a tab on their competitors, big or small. That’s where AI can come in handy. In other words, they can use AI-powered competitor analysis software and tools to stay ahead of the curve.
There you have it. 4 key ways small businesses can take advantage of artificial intelligence. If used properly, AI can boost almost every aspect of your business, from sales to marketing and customer service.